August 24, 2024
Partner Profile: Alec Norton & The Artistry Behind Foxes
Alec Norton is a master of his craft, where his skill and creativity have earned him a place among the industry’s finest.
Alec Norton is a master of his craft, where his skill and creativity have earned him a place among the industry’s finest.
As a co-owner, partner, and Director of Consumables at Foxes, Alec’s contributions go far beyond mixing drinks. Recognized as "Best of the Boat's Best Bartender," Alec’s work is characterized by a dedication to perfection and a deep respect for the art of mixology. Each cocktail he creates is more than just a drink; it’s a carefully balanced composition that delights the senses and invites discovery. Central to Alec’s approach is "The Lab," a space where creativity and technique converge. Here, he explores the possibilities of flavor through methods drawn from molecular gastronomy. Alec’s process is both meticulous and inspired, using everything from infusions to spherification to craft drinks that are as intriguing as they are enjoyable. Yet, despite the complexity of his methods, Alec’s focus remains on delivering a refined and memorable experience for every guest who walks through the door.
Beyond his passion for mixology, Alec’s curiosity extends into the world of wine. He has earned a Level 1 WSET wine certification and is currently pursuing Level 2, reflecting his commitment to broadening his expertise. This knowledge allows him to create thoughtful pairings that elevate the Foxes experience, seamlessly blending the worlds of wine and cocktails.
Alec’s work is also deeply influenced by his love of travel. Having visited over 30 countries, he draws inspiration from the diverse cultures, flavors, and techniques he’s encountered around the world. From the vibrant markets of Marrakech to the tranquil vineyards of Tuscany, each journey informs and enriches his creations, adding depth and nuance to every drink he serves.
In every sense, Alec Norton embodies the spirit of Foxes—a place where tradition meets innovation, and where every guest is invited to explore something new. His approach may be understated, but the results speak for themselves: elegant, sophisticated, and always exceptional.
B. Sly Foxington - Staff Writer
FHG offers consulting services for hospitality businesses, including Concept Development, Brand & Customer Experience, Marketing, and Product and Menu Development; email sly@foxessteamboat.com to explore how we can elevate your business.